About the Bowl

Staging a major college football bowl game in Charlotte wasn’t possible prior to 1996, as a large enough facility wasn’t available. That changed with the opening of the state-of-the-art Bank of America Stadium, home to the Carolina Panthers.

The Belk Bowl returns each year to Bank of America Stadium in Charlotte, home of the NFL’s Carolina Panthers. This exciting postseason game features a matchup of the No. 2 pooled selection from the SEC against the No. 2 pooled selection from the ACC after the College Football Playoff. Visiting fans discover that Charlotte is the perfect host for the Belk Bowl, offering world-class amenities and Southern charm. And you get to experience the city through the official Belk Bowl fan events leading up to the game, including the Fan Central party the night before, and a concert featuring a chart-topping recording artist during FanFest the day of.

Bowl Timeline

  • 1996
  • With a facility in place, Raycom Sports began exploring possible options for collegiate events to be held in Charlotte. The number of universities from the Atlantic Coast Conference that are within a short driving distance to Charlotte made ACC schools the most logical participants.

  • Staging a major college football bowl game in Charlotte wasn’t possible prior to 1996, as a large enough facility wasn’t available. That changed with the opening of the state-of-the-art Bank of America Stadium, home to the Carolina Panthers.

  • 2002
  • On May 2, 2002, the NCAA Bowl Certification Committee formally granted approval to Raycom Sports for a new bowl game to be played in Charlotte.

  • For the next three years, the game would be known as the Continental Tire Bowl.

  • On December 8, 2002, Virginia and West Virginia officially accepted invitations to play in the inaugural game, pitting the No. 2 team from the ACC against the No. 2 team from the Big East. Less than one week later, the game was completely sold out and it’s believed to be the fastest sellout of a first-year bowl game in history. A crowd of 73,535 packed Bank of America Stadium on December 28, 2002.

  • 2005
  • In 2005, the game began a six-year run as the Meineke Car Care Bowl.

  • 2011
  • Since 2011, Charlotte-based department store chain Belk has been the proud title sponsor of the game.

  • 2016
  • The Belk Bowl delighted college football fans around the country when it signed a six-year partnership beginning in 2014 with the Southeastern Conference. Now fans look forward to seeing the ACC and the SEC battle it out in Charlotte annually at the end of December.

The Belk Bowl is organized by the Charlotte Sports Foundation, a 501(c)(3) organization providing leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region. For more on the Charlotte Sports Foundation, including opportunities for internships and volunteering, visit CharlotteSports.org.

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