2014 Belk Bowl Will Be Played On Tuesday, December 30th

13th Annual Belk Bowl Kickoff Set for 6:45 p.m.

Charlotte, N.C. – The Charlotte Sports Foundation announced today that the 2014 Belk Bowl will be played on Tuesday, December 30, with a 6:45 p.m. kickoff.The game will be televised nationally on ESPN and will be the only bowl game aired during the prime weekday time slot.

College football’s only bowl game to call the Carolinas home, the Belk Bowl begins a new chapter in 2014. Beginning this year, the game features a matchup of teams from the Atlantic Coast Conference and the Southeastern Conference. The game is played at Bank of America Stadium in Charlotte, N.C. and will be televised by ESPN.

Public tickets will go on sale in the fall.

To coincide with the announcement, the Belk Bowl has released a new Belk Bowl logo which features Belk as well as the new conference affiliations. The Belk Bowl now has long-term partnerships in place with Belk, ESPN, the Atlantic Coast Conference and the Southeastern Conference, all through 2019.

Belk has been the title sponsor of the Belk Bowl since 2011, working to help increase the Bowl’s visibility both regionally and nationally. The Belk Bowl FanFest has featured musical acts Daughtry, Edwin McCain, Lady Antebellum and, in 2013, Blake Shelton. 

 “We are very excited to announce that the 2014 Belk Bowl will be played on Tuesday, December 30,” said Will Webb, Belk Bowl Executive Director. “This year’s game will be the beginning of a new chapter, as we feature a matchup of the ACC and the SEC in Charlotte. The date of the game will allow fans coming into town from both conferences to enjoy the Belk Bowl FanFest and other great events. We look forward to showcasing the city of Charlotte to fans at the game, and viewers worldwide though our television partner ESPN. Belk’s integration of the Bowl into its own marketing and advertising has greatly improved the game’s exposure to fans nationwide. We are very excited for the future. The Belk Bowl is guaranteed to be one of the premier bowl games for years to come.”

“We are so pleased that the Belk Bowl will be played on December 30,” said Jon Pollack, Belk’s Executive Vice President of Marketing, Sales Promotion and eCommerce. “We look forward to building out that week with exciting activities for fans, including the Belk Bowl FanFest that afternoon. With a new date and a new lineup featuring the ACC and the SEC, this year’s Belk Bowl will provide a great time for fans, a significant opportunity for Belk and the perfect chance to showcase the city of Charlotte.”

“The Belk Bowl has become one of the signature sporting events for the city of Charlotte and our surrounding communities,” added Tom Skains, General Chairman of the Belk Bowl and Vice Chairman of the Charlotte Sports Foundation. “The Sports Foundation’s goal is to impact Charlotte with great events that showcase the community while providing great value for fans and sponsors. The Belk Bowl, with over $180 million in economic impact to Charlotte, is one of the great success stories in Charlotte sports history.”

The Charlotte Sports Foundation is a non-profit organization created in 2013 to provide leadership for sports-based initiatives that enhance the economy and quality of life in the Charlotte region. CSF provides unique events and business opportunities around professional, collegiate and amateur sporting events, highlighted by the Belk Bowl and the Dr Pepper ACC Football Championship. These efforts are intended to create a positive economic impact in the region as well as to enhance the quality of life.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation's largest family owned and operated department store company with 300 Belk stores located in 16 Southern states and a growing digital presence.  Itsbelk.com website offers a wide assortment of national brands and private label fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. Founded in 1888 by William Henry Belk in Monroe, N.C., the company is in the third generation of Belk family leadership and has been committed to community involvement since its inception. In the fiscal year ended Feb. 1, 2014, the company and its associates, customers and vendors donated more than $20.9 million to communities within Belk market areas.

Belk offers many ways to connect via digital and social media, including Facebook, Pinterest, Twitter, YouTube, Google Plus and Belk Blog, and provides exclusive offers, fashion updates, sales notifications and coupons via email or mobile phone text messages. Customers can also download the latest Belk mobile apps for the iPad, iPhone or Android.

Fans can visit the official website, www.BelkBowl.com, for more information about the game and surrounding events.



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