July 18, 2013

Belk Bowl Announces Six-Year Extension of Partnership with Atlantic Coast Conference

Continues relationship with ACC from bowl’s founding in 2002

Charlotte, N.C.– The Belk Bowl will continue its relationship with the Atlantic Coast Conference for six years, beginning in 2014, it was announced today by the Charlotte Sports Foundation, owner and operator of the game. The ACC has had a tie-in with the Belk Bowl since its founding in 2002.

As part of the new deal, the Belk Bowl will make its selection of an ACC school from a pool which has the conference sending four teams to the Belk Bowl, Hyundai Sun Bowl, the New Era Pinstripe Bowl and either the Franklin American Mortgage Bowl or the TaxSlayer.com Gator Bowl. The pool is after the College Football Playoff, Orange Bowl, Capital One Bowl (when applicable) and Russell Athletic Bowl.

“We are very pleased to continue our longstanding partnership with the Atlantic Coast Conference,” said Executive Director Will Webb. “They have been a part of the Belk Bowl from the very beginning and we look forward to continuing to host ACC schools in Charlotte.”

“As a partner of the Belk Bowl since its inception, we are delighted to announce our continued relationship that provides our ACC teams with not only quality postseason experience but the opportunity to play in one of the top NFL Stadiums,” said ACC Commissioner John Swofford. “The City of Charlotte continues to offer outstanding support to the ACC and its 15-member institutions.”

The 12th Annual Belk Bowl will be played on Saturday, December 28th, with a 3:20 p.m. kickoff and televised nationally on ESPN. It features a matchup of the Atlantic Coast Conference and the American Athletic Conference (former Big East). The game is played at Bank of America Stadium in Charlotte, N.C. Public tickets will go on sale in the fall.

The first college bowl game to call the Carolinas home, the Belk Bowl has averaged almost 60,000 fans each year, with three sellouts. In addition, the 2011 game was viewed by more than 15 million people. In 2003, it was named one of the five best start-ups in sports over the past five years by the Sports Business Journal, along with the NFL Houston Texans and ESPN the Magazine.

The Charlotte Sports Foundation, a non-profit organization, runs the Belk Bowl and serves as the local organizing committee for the Dr Pepper ACC Football Championship Game.