Belk to Become Title Sponsor of Charlotte Bowl Game

Game will be known as Belk Bowl in 2011 and beyond

Charlotte, N.C.Charlotte Collegiate Football today announced an agreement with Charlotte-based Belk, Inc. designating the company as the new title sponsor of the college bowl game played in Charlotte beginning in 2011. Belk, the nation’s largest privately-owned mainline department store company with 305 stores across the South, replaces Meineke Car Care Centers as the title sponsor for the game.

The three-year contract ensures the future of one of the most successful bowl games in NCAA history. The game is owned and operated by Charlotte Collegiate Football. Financial terms were not disclosed.

“We’re delighted to continue the nine-year tradition of this outstanding bowl game under the Belk name,” said Tim Belk, Chairman and CEO of Belk, Inc. “College football is an important part of the Southern lifestyle.  The Belk Bowl provides a great opportunity to extend our brand exposure to millions of ACC and Big East college football fans across our entire market area and beyond. It’s a perfect complement to our new Belk brand – Modern. Southern. Style.  The sponsorship is also another way that Belk can support and promote our hometown Charlotte community. We look forward to working with Charlotte Collegiate Football to make the Belk Bowl bigger and better than ever before.”

“We’re very pleased to announce Belk, Inc. as our partner and new title sponsor going forward,” said Will Webb, Executive Director for Charlotte Collegiate Football. “The bowl game in Charlotte has a great history of local title sponsorships. Continental Tire North America and Meineke Car Care Centers have both played vital roles in the growth of this game into one of the premiere events in Charlotte each year. Meineke Car Care Centers will continue to support the bowl as one of our sponsors going forward. We are very excited to continue the bowl game in 2011 and beyond with Belk as our partner.”

The 9th-Annual Meineke Car Care Bowl will take place December 31st at Bank of America Stadium and feature a matchup of the University of South Florida from the Big East Conference against Clemson University from the Atlantic Coast Conference.

The bowl was named one of the five-best start-ups in sports over the past five years by the Sports Business Journal, behind only the NFL Houston Texans and ESPN the Magazine. The game has sold out three of its first eight years and averaged more than 60,000 fans each year. This past December, the game featured Pittsburgh defeating North Carolina, 19-17.


About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 305 Belk stores located in 16 Southern states.  The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. The belk.com Web site offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home.

About Charlotte Collegiate Football

Charlotte Collegiate Football, a non-profit organization, runs the Meineke Car Care Bowl and serves as the local organizing committee for the Dr Pepper ACC Football Championship Game. The Dr Pepper ACC Football Championship Game, in its seventh year, was played in Charlotte on December 3, 2010. Last year’s sold out game was the first one played in Charlotte. The winner of the championship earns the ACC bid to play in the Discover Orange Bowl, if not selected for the BCS National Championship Game.